In-depth interviews with Fashion Makers, from famous designers, founders of fashion labels to key figures, unveil the process that creates an alluring design, collection and brand. With illustrations that offer a fashion feast, we discover why handcraft is so important to Dries Van Noten, why Luella Bartley loves mixing rebellion with traditional English style and why the founder of A.P.C., Jean Touitou, 'doesn't make bags for bitches'.
But its not just the designers or founders of labels who make or break a brand. The Fashion Shapers - editors, stylists, buyers, PR specialists, trend forecasters and educators - reveal their own distinctive roles.
What is the editor of British Vogue, Alexandra Shulman, looking for when scouting for emerging talent? How does Jane Rapley, head of Central Saint Martins, decide who will make the next McQueen? Where does Alexandre de Betak get inspiration for the spectacular fashion shows he creates for John Galliano, Hussein Chalayan and Victoria's Secret? How does Catriona Macnab, head of trends at WGSN, work out what everyone will want to wear next year? And what exactly is the secret to making a fashion label a global success? This book will be a must-have for every fashion student, every fashion professional and everyone who wants to know what makes fashion function.
'One of the few really interesting new books about the business that every aspirant fashion designer should read'
'Jaegar exposes the hard work, inspiration and reality of life on the fashion frontier'
'The nuts and bolts of the industry'