Ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. But with the right approach to creativity, any ad agency or marketing department can become an ideas factory that produces great work, time and time again.
This book showcases 230 amazing advertising campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients.
From client briefs to office spaces, he explores the strategies that can turn an agency into a creative powerhouse, and demonstrates that it’s only when people are not afraid to make mistakes or to think beyond the everyday that innovation can truly flourish.