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Advertising is Dead

Long Live Advertising!

Tom Himpe

£19.95

Provides a comprehensive overview of the revolutionary new techniques, media and ideas in advertising

Overview

Twenty years ago, an advertiser could reach 80 per cent of the US population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire and ambient. This book is the first to harness them into an integrated communications approach.

Advertising is Dead is the only complete survey of a global shift affecting all kinds of business, and is essential reading for all advertising, marketing and communications professionals.

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Reviews

'Will captivate anyone who’s ever been suckered by an ad'
Time Out, London

'Explains - and lavishly illustrates - the stealth attacks by our hidden persuaders'
Independent

'Uses arresting images and easily digestible blurbs to explain how marketers insinuate their messages into every corner of modern life'
Business Week

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Further Details

Specifications

Format: Paperback with flaps

Size: 28.0 x 23.9 cm

Extent: 224 pp

Illustrations: 435

Publication date: 8 September 2008

ISBN: 9780500286876

Contents List

Foreword • Introduction • 1: Choosing Media – The four drivers of alternative advertising: Proximity • Exclusivity • Invisbility • Unpredictability • 2. Finding Ideas – Eight techniques of alternative advertising: Intrusion • Stunt • Infiltration • Installation • Interaction Sensation • Illusion • Transformation • 3. Getting into Action – Building Campaigns: Elite campaigns • Micro Campaigns • Curtain Campaigns • Mystery Campaigns • Twenty kick-off questions to free your find • List of Campaigns

About the Author

Tom Himpe is a freelance creative media strategist. He is the author of Advertising is Dead. Long Live Advertising! also published by Thames & Hudson.

List of Contributors

Will Collin