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The Art Directors' Handbook of Professional Magazine Design

Classic Techniques and Inspirational Approaches

Horst Moser, Ilse Moser


Offers a range of innovative approaches for every aspect of magazine design


What makes a magazine into a design classic? How can timeless ideas be incorporated into an ever-changing contemporary context? While many books on editorial design simply illustrate great work, this book, now updated with a new chapter covering independent magazines and revised illustrations throughout, presents a huge range of examples from an amazing collection of international magazines and uses them to illustrate the principles of classic editorial design.

Horst Moser discusses the design challenges facing art directors today, showcasing the most successful solutions, from the cutting edge of modern style to classic techniques. With over 1,000 colour illustrations, it is an inexhaustible source of inspiration for students and professionals, and an essential and authoritative guide for anyone involved in magazine design.

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'If you have even the slightest interest in magazines and their design, you should buy this book'
Creative Review

'Thames & Hudson can pat itself on the back for this definitive guide to newsstand aesthetics, featuring many classic techniques and inspirational approaches … anyone involved or interested in mag design should get their mitts on it'
Computer Arts

'Accessible and practical … a great book for students'

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Product Information

Book Details

Format: PLC (no jacket)

Edition Type: Third edition

Size: 32.0 x 24.5 cm

Extent: 296 pp

Publication date: 31 May 2011

ISBN: 9780500515730

Contents List

Foreword • Theoretical Foundations • Practical Foundations • Covers Logos • Inside Pages: Introduction to Inside Layout; How Not to Get Started; Typography; Explanatory Illustrations; Types of Page; Themes Spine Design

About the Author

Horst Moser is a graphic designer, art director and principal of Independent Medien-Design in Munich, Germany, with a design team of 20 people specializing in editorial design for magazines and books as well as corporate design.

List of Contributors

Stephanie Wiesner

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