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John Hegarty takes 50 themes that lie at the heart of creative thinking and promotes the benefits of simplifying, thinking boldly and being undaunted by creative challenges
See InsideOverview
Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? From John Hegarty, one of the world's most famous advertising creatives, comes this witty pocket book filled with fifty brilliant and provocative insights into creativity and the creative process.
Product Information
Book Details
Format: Hardback
Size: 17.8 x 11.0 cm
Extent: 128 pp
Publication date: 10 March 2014
ISBN: 9780500517246
About the Author
John Hegarty is one of the world’s most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President’s Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.
