Wherever we go and whatever we do, the printed word plays a part in every aspect of our day-to-day lives. Behind all the messages we see, read, and absorb, the design and choice of typeface dictate the tone, context and immediacy of these words. From advertising and news headlines to book jackets or wayfinding at an airport, choosing the most appropriate typeface is not an easy task, nor one based on aesthetic alone.
With such a diverse and inspiring range of types now on offer, Type Directory separates and identifies these forms to provide a comprehensive selection of available typefaces. Over 1,800 typefaces are organized by category – Serif, Sans Serif, Display and Script – and subsequently arranged by recognized sub-categories. This allows the reader to make a direct comparison of typefaces with a similar appearance, thus facilitating a deeper understanding of the design and selection process. A visual celebration of the craft, innovation and beauty of these letterforms is presented throughout, from classic typefaces like Garamond, Bodoni and Times through to the contemporary Bliss, Gotham and Meta.
The ultimate visual encyclopedia, Type Directory is an essential creative tool for novices and aficionados alike. This sumptuous sourcebook will inform, educate, inspire and stimulate as a must-have reference title.
'Excellent … from Amalia to Yellowbelly, you will end up better informed and very entertained'