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How to Thrive in the Next Economy

Designing Tomorrow's World Today

John Thackara


A visionary yet practical guide to building a more sustainable future, by one of the ‘great voices’ (Business Week) of the environmental movement today

Also available as an eBook from iTunes, Amazon


Is there no escape from an economy that devours nature in the name of endless growth? John Thackara’s answer is a rousing ‘yes, there is!’

Drawing on a lifetime of travel in search of real-world alternatives that work, he describes in this book how communities the world over are creating a replacement economy from the ground up.

Each chapter is devoted to the creative ways people in diverse contexts tackle timeless needs. From Bali to Brazil, as well as Delhi, London and California, Thackara writes of soil restorers and river keepers, seed savers and de-pavers, cloud commuters and e-bike couriers, care farmers, food system curators, Fibreshed stewards, money designers and more.

Read together, these encounters add up to a joyful new story about what an economy is actually for. In place of an obsession with stuff, money and endless growth, this book describes social practices that cherish all-of-life, not just human life.

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'A thoughtful plan for a better and very different world'
New Scientist

Product Information

Book Details

Format: Paperback

Size: 19.7 x 13.0 cm

Extent: 192 pp

Publication date: 9 February 2017

ISBN: 9780500292945

About the Author

John Thackara is the founder and Director of The Doors of Perception, an organisation that stages festivals in which grassroots innovators work with an international community of design and innovation students and professionals. He was the first Director of the Netherlands Design Institute (1993–99), and Director of Research at the Royal College of Art, London (1998–2002).