'A 350-plus-page wonder cabinet crammed with every kind of project, product, initiative, and environment imaginable. You can read it not only as a timeline of Béhar and his two decades with Fuseproject, but of 21st-century design in general, with its preoccupations laid out page by page, from tech to lifestyle to sustainability. The book is unusually conversational (the text is, in fact, a dialogue-like collaboration with the journalist Adam Fisher), an amiable and frank journey into the twists and turns of the design process'
'Captures Behar’s peerless ability to shape and direct how a product or service can best be streamlined for our new era of digitally driven, algorithmically guided consumption … Behar believes strongly in design’s transformative power'
'A comprehensive retrospective of [Béhar's] 20-year career... In many ways, this book can be understood as an exploration of what constitutes design in contemporary culture'
'Exemplary design also has a history of making mystifying technology easy to use. Yves Béhar has built his studio, Fuseproject, on doing just that ... In [this book], he gives us, with the help of the journalist Adam Fisher, a peek into his process'
Wall Street Journal