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Yves Béhar fuseproject

Designing Ideas

Yves Béhar, Adam Fisher


The complete monograph of the world’s leading product designer and design entrepreneur

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A laptop for children in developing countries, the earliest objects in the internet of things, televisions concealed as art, robotic rooms for small spaces – Yves Béhar has redefined the role of the designer for the 21st century.

Blending social responsibility with entrepreneurship, a start-up sensibility with high-profile commissions, San Francisco–based Béhar and his studio fuseproject have altered the landscape of designed objects that fill our houses, sense our daily activities, improve disadvantaged lives, and enhance everyday experience. This is the first complete overview of his work, covering twenty productive years, with the stories of how each project evolved from a wide range of inspirations, rigorous research, personal connection and perfectionism to produce an unparalleled body of work that has touched the lives of millions.


'A 350-plus-page wonder cabinet crammed with every kind of project, product, initiative, and environment imaginable. You can read it not only as a timeline of Béhar and his two decades with Fuseproject, but of 21st-century design in general, with its preoccupations laid out page by page, from tech to lifestyle to sustainability. The book is unusually conversational (the text is, in fact, a dialogue-like collaboration with the journalist Adam Fisher), an amiable and frank journey into the twists and turns of the design process'
Vanity Fair

'Captures Behar’s peerless ability to shape and direct how a product or service can best be streamlined for our new era of digitally driven, algorithmically guided consumption … Behar believes strongly in design’s transformative power'

'A comprehensive retrospective of [Béhar's] 20-year career... In many ways, this book can be understood as an exploration of what constitutes design in contemporary culture'
Fast Company

'Exemplary design also has a history of making mystifying technology easy to use. Yves Béhar has built his studio, Fuseproject, on doing just that ... In [this book], he gives us, with the help of the journalist Adam Fisher, a peek into his process'
Wall Street Journal

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Product Information

Book Details

Format: PLC

Edition Type: First edition

Size: 30.0 x 24.0 cm

Extent: 420 pp

Illustrations: 730

Publication date: 15 July 2021

ISBN: 9780500519738

About the Author

Yves Béhar, Founder and CEO of fuseproject, is a designer and entrepreneur who believes that integrated product, brand and experience design are the cornerstones of any business. Béhar has pioneered design as a force for positive social and environmental change. His humanitarian work includes the One Laptop Per Child and See Better to Learn Better, which has distributed 6 million free corrective eyeglasses to schoolchildren in Mexico for the last 10 years. He received the INDEX Award for these projects, making him the only designer to have received the award twice. Yves has also been at the forefront of entrepreneurial venture design, co-founding FORME Life, August, and Canopy, as well as partnering with numerous start-ups such as the Happiest Baby Snoo, Uber, Cobalt, Desktop Metal, Sweetgreen and many others. Other notable collaborations with renowned partners such as Herman Miller, Movado, Samsung, Puma, Issey Miyake, Prada, SodaStream, Nivea, The Ocean Cleanup and many others have also received international acclaim. Adam Fisher is a writer and journalist based in San Francisco. He is the author of Valley of Genius: The Uncensored History of Silicon Valley.