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The Golden Secrets of Lettering

Letter Design from First Sketch to Final Artwork

Martina Flor

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A comprehensive, beautifully illustrated guide to hand lettering

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Through easy-to-understand instructions and guidelines, numerous inspirational examples, and hundreds of sketches and illustrations, Martina Flor shows how to transform initial lettering concepts and sketches into a well-shaped, exquisite piece of digital lettering that can be published and sold.

Learn how to train your typographic eye by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step – from start to finish, from analogue to digital – and gives valuable tips about how to make a career as a lettering artist.

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'Martina Flor has created an enchanted gateway to the art and craft of lettering. This warm, happy book will ignite your eye and delight your hand. You won’t want to put down your pencil'
Ellen Lupton, author of Thinking with Type

Product Information

Book Details

Format: Hardback

Size: 24.0 x 21.0 cm

Extent: 168 pp

Publication date: 22 June 2017

ISBN: 9780500241523

Contents List

1. Visual Storytelling: defining lettering and its difference from calligraphy and type design • 2. The Typographic Eye: the importance of observation • 3. Basics: the DNA of letters • 4. Tools and Applications: pens, brushes and other tools • 5. The Lettering Designer’s Playground: an overview of lettering styles • 6. Composition and Embellishments: structure, hierarchy and flourishes • 7. Sketching Letterforms: from rough sketch to refined drawing (and some helpful tips and tricks) • 8. From Analogue to Digital: vectorizing your lettering • 9. The Finishing Touch: adding colour and texture 10. Work in Progress: becoming a professional designer

About the Author

Martina Flor combines her talents as designer and illustrator in the drawing of letters. After obtaining a master’s degree in type design from the Royal Academy of Art in The Hague, she founded her own successful studio in Berlin with clients around the globe. She also teaches at several universities, hosts workshops and speaks at design conferences.

List of Contributors

Matteo Bologna