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Elegant Lettering from Design's Golden Age

Steven Heller, Louise Fili

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An unparalleled reference and irresistible treasury of scripts typefaces from advertising, street signs and invitations to type-specimen books and personal letters

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Filled with examples from a broad spectrum of sources – advertising, street signs, invitations, type-specimen books, personal letters – this collection will be a delight for designers and an invaluable sourcebook of long-overlooked lettering. From wedding announcements to IOUs, there are hundreds – perhaps thousands – of scripts, some ‘classic’, others eccentric. Whether elegant, quirky, fluid, brutish or ostentatious, these typefaces are stylized to suggest, imply or symbolize certain traits linked to handwriting.

The 'Golden Age' of scripts ran from the 19th to the mid-20th century; this book presents an unparalleled compilation of popular, rare and forgotten scripts from that era, from many countries.

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'A great collection'
Creative Review

'There’s flair and flourish to spare, and from the sharp-edged Italian styles inspired by the Futurists to striking British shop signs, it’s an inspiring resource'
Computer Arts

Product Information

Book Details

Format: Paperback with flaps

Size: 24.5 x 17.0 cm

Extent: 352 pp

Illustrations: 275

Publication date: 1 October 2012

ISBN: 9780500290392

Contents List

Introduction: Elegance & Eccentricity • 1. French/L’écriture • 2. British/Scripts • 3. German/Der Schrift • 4. Italian/Il Corviso • 5. American/Scripts

About the Author

Steven Heller is co-chair of the MFA Design: Designer as Author programme at the School of Visual Arts, New York. He is the author of many books, including Stencil Type, Graphic, Typography Sketchbooks, New Ornamental Type and New Vintage Type, all published by Thames & Hudson.

Louise Fili is director of Fili Design, a New York–based design studio specializing in vintage typographic treatments.

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