What’s your most unusual source of fashion inspiration?
The horrible shoe shop in St. Albans into which my mother used to drag me into to buy my brown Clark’s lace-up shoes back in the 1970’s. I hated those f*ckers. The shop was so middle class it hurt, but little did I know that back a yard in Jamaica, all the roots and culture reggae generals were rocking the same style with a little more swagger than me skipping about the burbs dreaming of my first proper skateboard. After discovering reggae I began to understand that everything is not as it may seem on first inspection.
Who is your streetwear icon?
My heroes are Willi Smith and my wife and co-author Wilma Stone, who both have the perfect eye for detail, styling and moment; a rare combination indeed in this day and age of crass label worship and queuing for fake streetwear.
What’s next for streetwear?
Streetwear is on the cusp of becoming properly mainstream. When we started writing the book it was still rooted firmly in the sub-culture, but because it took so long things done changed. I love the fact that we are involved in something so f*cking fresh and yet so popular. It’s a nice place to be. When we started our streetwear brand 100proof, the South African high street retailer wanted to pay us less than we could make each item for. At least today you can make a living from it.
Who will be the next big name in streetwear?
100proof. Tempracha from Durban. Simon & Mary from Johannesburg.
What advice do you have for up and coming/ aspiring designers?
Read the f*cking book, work out what you are into, and then understand how niche really means mainstream.