'Life is Better on the Land', 'Don't Ask a Man to Drink and Drive', 'Be Really Cool, Man, Save', 'Clunk Click Every Trip' - with these kinds of slogans combined with eye-catching graphics the British government in the postwar era sought to influence everything from the jobs people did to what they ate and drank, how they saved their money and behaved on the road.
Over forty of these posters, produced in the period c.1945-75, have been selected from an extensive collection in The National Archives and are published here in a handy detachable format.
'Splendid … collected together, they document a vanished age'
'Clever, colourful, creative … entertaining … a fascinating piece of social history and a chronicle of changing graphic styles'
'A fascinating glimpse of postwar British culture'
'Brilliant … a fascinating insight into British social history and postwar propaganda'
'Compelling … a fascinating insight into the attitudes of the time'