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Keep Britain Tidy

And Other Posters from the Nanny State

Hester Vaizey

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Graphically powerful posters that encapsulate the social history of Britain in the postwar era


'Life is Better on the Land', 'Don't Ask a Man to Drink and Drive', 'Be Really Cool, Man, Save', 'Clunk Click Every Trip' - with these kinds of slogans combined with eye-catching graphics the British government in the postwar era sought to influence everything from the jobs people did to what they ate and drank, how they saved their money and behaved on the road.

Over forty of these posters, produced in the period c.1945-75, have been selected from an extensive collection in The National Archives and are published here in a handy detachable format.

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'Splendid … collected together, they document a vanished age'
The Spectator

'Clever, colourful, creative … entertaining … a fascinating piece of social history and a chronicle of changing graphic styles'

'A fascinating glimpse of postwar British culture'
Eye Magazine

'Brilliant … a fascinating insight into British social history and postwar propaganda'
Absolutely West

'Compelling … a fascinating insight into the attitudes of the time'

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Product Information

Book Details

Format: Paperback

Size: 31.7 x 24.0 cm

Extent: 94 pp

Illustrations: 48

Publication date: 7 April 2014

ISBN: 9780500291405

About the Author

Hester Vaizey is Publishing Co-ordinator at The National Archives, and College Lecturer and Director of Studies (History), Clare College, Cambridge. She is also the author of Surviving Hitler’s War: Family Life in Germany, 1939–1948.