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Hegarty on Creativity

There are No Rules

John Hegarty

£8.95

John Hegarty takes 50 themes that lie at the heart of creative thinking and promotes the benefits of simplifying, thinking boldly and being undaunted by creative challenges

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Also available as an eBook from iTunes, Amazon

Overview

Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? From John Hegarty, one of the world's most famous advertising creatives, comes this witty pocket book filled with fifty brilliant and provocative insights into creativity and the creative process.

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Specifications

Format: PLC (no jacket)

Size: 17.8 x 11.0 cm

Extent: 128 pp

Publication date: 10 March 2014

ISBN: 9780500517246

About the Author

John Hegarty is one of the world’s most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President’s Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.