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Graphic Design Theory (Graphic Design in Context)

Meredith Davis


A vital textbook for students that explores the complex theories underpinning contemporary graphic design


This is the first comprehensive introduction to the theory of graphic design. The author's many years' experience teaching graphic design students enable her to explain complex theories with total clarity. Topics include: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and post-modernism; and the social, cultural and material contexts of contemporary design.

The book encourages students to evaluate design work critically, and to use theoretical frameworks to enhance their studio practice in order to improve their work and embark on a successful career.

Lucid, absorbing and elegantly written, this is an essential text for all students of graphic design theory but will also be important reading for anyone investigating ideas about audience, context and history as part of their graphic design work.

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Product Information

Book Details

Format: Paperback

Size: 27.0 x 21.0 cm

Extent: 256 pp

Illustrations: 260

Publication date: 17 September 2012

ISBN: 9780500290491

Contents List

Part 1: Laying the Groundwork: 1 Communication Models: Representing Thought and Action • 2 The Nature of Representation: What and How Things Mean • 3 The Dimensions of Context • Part 2: Theory from 1900 to the Present: • 4 The Language of the Visual World • 5 Modernism: The Utopian Vision • 6 Post-Modernism: Reading the World as Texts • 7 A New Paradigm: Designing Experiences, Not Objects

About the Author

Meredith Davis is Professor of Graphic Design, North Carolina State University. She is a former president of the American Center for Design and the founding president of the Graphic Design Education Association.

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