Imagine if the whole of life were reducible to a single formula. The results are not just unexpected but as wild, as weird and as wonderful as life itself.
Many of the most creative and original minds of our time - more than a hundred from the worlds of art, science, mathematics, architecture, design, performance, literature and sociology - give us their personal and enterprising, or visionary, or inventive, or novel, or just deliriously delectable, formulas for contemporary life. Damien Hirst's colour wheel; 'sex x technology = the future' by J.G. Ballard; Gilbert & George's injuction to ban religion; a distillation of Darwinian theory from Richard Dawkins; Olafur Eliasson's x and y axis; Peter Saville's sketched diagrams; Louise Bourgeois's conviction that there is no logic in love..
Look here for some novel answers (and many new questions and possibilites) in a book of 100% addictive allure.
'Fluxus-style artist's book, whose cheerful design belies the seriousness of its content ... every contributor to this miscellany has something equally interesting to say'
The Art Newspaper
'Witty, playful reflections on modern life'
'A fantastic book of novel ideas from more than a hundred creative minds'
'Some of the formulas are a bit impenetrable, others just completely bonkers, but as a collection it really works. A great book to dip in and out of'
'A good formula for a book should result in pleasure for the reader. Hans Ulrich Obrist … has succeeded in this'