The designer put the women who wore his clothes first (‘What’s most important in couture is the body we dress, the woman we dress, more so than the ideas we might have’) and was determined to change attitudes of the era (‘Fashion’s purpose was not only to make a woman look beautiful, but also to reassure them and to give them confidence’). He could be critical of the fashion industry (‘I adore clothes but I hate fashion’) and saw himself as a craftsman who perfectly understood his customer (‘I think there are three kinds of designers. The big ones, the real ones, and those who know how to strike a chord with a woman just by making a very simple dress, or a very simple suit’).
Presented in a beautiful package and accessible format, The World According to Yves Saint Laurent is the perfect gift for fashion fans, capturing the essence of a true visionary.
Patrick Mauriès is a writer and publisher of many notable titles on fashion and design, including Cabinets of Curiosities, The World According to Karl and The World According to Christian Dior, all published by Thames & Hudson. Jean-Christophe Napias is an author, translator and editor of books on dandies, dance music and camp culture. His recent publications include The World According to Karl, Choupette: The Private Life of a High-Flying Fashion Cat and The World According to Coco, all published by Thames & Hudson.
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