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The Graphic Work of Philippe Apeloig

Alice Morgaine, Tino Grass


A retrospective of the distinguished graphic designer, Philippe Apeloig, which looks at the design process, philosophy and influences that fuel his work


A consistent vision pervades the design of Philippe Apeloig. He has crafted a visual language strongly connected to rhythm, structure, pattern, space and choreography, a language that invites us to wander through a thicket of letters, lines and shapes that coalesce into something magical.

Apeloig’s career began in 1985 when he designed the poster for the Musée d’Orsay’s first exhibition, ‘Chicago, Birth of a Metropolis’. He has since created many more seminal posters and his own typefaces, including Octobre and Drop.

This book, originally published to accompany a major exhibition at the Musée des Art Décoratifs, Paris, surveys and explores the entirety of Apeloig’s graphic design process and philosophy, reproducing posters, logos, visual identities, books and animations, and analysing the influences that fuel his work.

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Product Information

Book Details

Format: Hardback without Jacket

Size: 24.0 x 29.5 cm

Extent: 384 pp

Publication date: 11 November 2013

ISBN: 9780500517222

Contents List

Introduction: Jean-Jacques Aillagon • Signs of Life: Alice Morgaine • A is for Apeloig: Ellen Lupton • Museum Work • Performing Arts • Publishing and Printing • Typographic Posters • Visual Identities • Sketches

About the Author

Alice Morgaine was artistic director of the Verrière-Hermès gallery in Brussels from 1999 to 2012, and previously worked as a journalist with L’Express and Jardin des modes. She is now an advisor to the artistic director of Hermès.

Tino Grass is a Cologne-based graphic designer. Since 2008 he has been teaching visual communication and typography in several universities.

Ellen Lupton is the curator of contemporary design at the Smithsonian’s Cooper-Hewitt, National Design Museum in New York, and the author of several books.

List of Contributors

Ellen Lupton, Jean-Jacques Aillagon