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Head of Marketing (Maternity Cover)

The opportunity

We are looking for an experienced marketing specialist with an absolute passion for books to work on titles across ‎all areas of visual creativity – the arts, architecture, design, photography, fashion, film and music – as well as archaeology, history and popular culture. This is a rare opportunity for a marketer to promote a diverse list, play a vital role in our consumer-facing activities and manage a small team. The Head of Marketing reports to the Marketing & Communications Director. The maternity cover will start in January and is anticipated to be between 9 and 12 months.

The role

  • Devising and delivering creative marketing campaigns for key titles across all book categories
  • Assisting with the delivery of the strategic vision for Thames & Hudson’s online and social presence including overseeing the creation of content and email marketing, SEO, paid media and analytics
  • Growing our website traffic and online communities, and driving sales through direct-to-consumer marketing
  • Proactively pursuing partnerships with like-minded brands to promote key titles and the Thames & Hudson brand
  • Working closely with the publicity team on title-specific campaigns
  • Effectively communicating with internal and external stakeholders on all aspects of marketing
  • Negotiating and developing advertising campaigns
  • Briefing artwork for print and online adverts
  • Overseeing the creation of trade marketing materials and catalogues
  • Working with the sales team on retail marketing ideas
  • Analysing and reporting marketing results
  • Building an in-depth understanding of Thames & Hudson’s audiences and competitor activity
  • Attending key cross-departmental meetings as required
  • Liaising with the marketing teams in the US and Australia on campaigns
  • Leading a team of two marketers to produce high quality work and deliver the strategy

Knowledge, skills and experience

  • At least 5 years’ experience including 2 years in a senior marketing role
  • A self-starter and multi-tasker
  • Excellent copywriting skills
  • Ability to work independently and set deadlines for self and others
  • Good communications skills are key, as is a good knowledge of digital marketing and retail channels
  • Ability to work with external brands and organisations
  • Good time management skills
  • Strong interpersonal skills and ability to negotiate
  • Innovative strategist with the ability to plan campaigns on a small budget
  • Experience with social media advertising, Google Analytics and social media analytics

This role is a full-time maternity cover position.

To apply, please email a CV with a covering letter including current salary details and availability to start to: recruitment@thameshudson.co.uk