Hired as Chanel’s Artistic Director for Fashion in 1983, Lagerfeld set about reviving the House with bold designs that drew, precisely, on the House’s lineage and the image and experiences of its eponymous founder. He also took a meticulous interest in how his designs were imaged and distributed. Dissatisfied with many of the results, he began to photograph the collections himself, issuing his first press kit in 1987.
From then until his passing in 2019, Lagerfeld the photographer and Lagerfeld the designer worked in unison in a strictly choreographed sequence of creation, image, and distribution. He worked with a large team, but the vision — the concept, composition and colouring — of each shoot was his. From Chanel: The Karl Lagerfeld Campaigns, we take a look at some of his best shots.