I sent my postcards off and received a great response from the Guardian, Time Out and other national publications. As I worked on commissions, I made fascinating new visual discoveries and embraced new ideas. I didn’t want to spend time on decoration and unnecessary detail that would detract from the image’s message, so I made sure always to put the idea at the forefront, trying for maximum communication with minimal elements. As the sketches in Rough Smooth show, there is a very long way to be travelled between my initial idea or inspiration and a finished work for publication or exhibition, and that in itself is a great discipline.
Less More is a collection of fifteen years’ worth of personal and commissioned work, from screenprints, book jackets and magazine covers to posters and projects for the Victoria and Albert Museum, IBM, Volkswagen, Chineasy, the New York Times, Guardian, Wallpaper* and more. For some, such as Chineasy, I have been involved in something new and exciting from the start, and helped to shape it; for others, such as the V&A, I have been honoured to contribute to the visual history of something much older than me. I haven’t stopped working since my first commission, for Time Out, and although it can be difficult to balance professional demands with those of my family, I am constantly inspired and stimulated by the variety of commissions I receive and the ideas they produce.’
Photographs by Nick Turner