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nendo

A Big Book of Small Ideas

Oki Sato, Geneviève Gallot

£30.00

A large-format book that uncovers the secrets behind Nendo’s unique creative process

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Overview

He named his firm ‘Nendo’, the Japanese word for modelling clay; he uses manga-like sketches to illustrate his design concepts; and he creates some of the most imaginative furniture in the world: he is Oki Sato, one of Japan’s most prolific designers. At any given moment, he has hundreds of projects in the works – architecture, interiors, furniture, tableware, and more. ‘There is nothing I would not design,’ says Sato.

Sato renders his designs with remarkable conceptual clarity. At the outset, he allows his imagination to run wild and then documents his idea with a simple black line drawing – be it a bathroom basin defined by a single, ceramic swirl or a pair of wooden chopsticks that twist together to become one. These 2D images are converted into minimal 3D shapes described with clean outlines and a largely monochrome palette. Like a traditional Japanese ink painting, which constructs an image with just a few brush strokes, Sato extracts the unnecessary and eliminates distraction.

Featuring Sato’s original sketches, full-scale product images and explanatory texts, nendo uncovers and unpicks the designer’s unique creative process, guiding the reader step-by-step through his innovative and playful world to reveal the secrets behind fifty of his inimitable works.

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Product Information

Book Details

Format: Hardback

Size: 37.0 x 26.0 cm

Extent: 96 pp

Illustrations: 1

Publication date: 21 November 2024

ISBN: 9780500026489

About the Author

Oki Sato is founder of the multi-award-winning Japanese design firm Nendo. Geneviève Gallot is former director of the Institut national du patrimoine and of the École nationale supérieure des arts décoratifs.