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M to M of M/M (Paris) Vol. 1

Emily King


Available again, the 528-page monograph covering the first twenty years of M/M (Paris), one of the most emblematic and influential design and art practices of today

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Michael Amzalag and Mathias Augustyniak formed their studio, M/M (Paris), in 1992. Since then, it has become one of this generation’s most distinctive and influential voices in graphic design.

Originally working for small independent music labels, M/M soon caught the attention of the fashion world, and later developed long-term collaborations with a rich array of iconic artists, art directors and musical artists – most notably, Björk and Madonna. They have also produced unexpected three-dimensional designs for the stage, restaurants and perfume.

Designed by London’s Graphic Thought Facility, and first published in 2012 to celebrate their 20th anniversary, this alphabetically organized book ‘starts’ in the middle with the letter ‘M’, presenting projects and interviews with the designers and key collaborators, including Pierre Huyghe, Inez van Lamsweerde and Vinoodh Matadin, Philippe Parreno and Nicolas Bourriaud. Covering the complete range of M/M’s work, it offers rich insight into how they have created one of the most original and unified visual languages of our times.

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'A glorious monograph showcasing 20 years of work … unusual and deeply engaging '
Another Mag

'The various interviews in these pages show how deeply they have influenced not only me, but also their many collaborators'
Hans Ulrich Obrist

'One of the reasons we work so well together is that we don’t sit down with bullet points and put down a master plan. It’s like the total opposite'

'Combines insightful interviews with a whole host of jaw-dropping imagery … one of the most significant design publications of the past twelve months'
It’s Nice That Annual 2013

'Their world is like a labyrinth, and there’s always a new path. You don’t know where you’re going, but it takes you to another world'
Nicolas Ghesquière

'There is authorship and a strong political stance behind their work with signs, and that is what I’m interested in'
Pierre Huyghe

'If there was one design studio still ripe to be ‘done’ it would probably be M/M (Paris). And done they have been in Emily King’s M to M of M/M (Paris), published by Thames & Hudson and resplendent with more that 1,000 images'
Creative Review

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Product Information

Book Details

Format: Paperback with Jacket

Size: 35.0 x 26.0 cm

Extent: 528 pp

Publication date: 22 October 2012

ISBN: 9780500289938

About the Author

Emily King is a graphic design historian and curator who has written widely on design-related subjects. She lives in London.

List of Contributors

Hans Ulrich Obrist