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Let’s Talk Type

An Essential Lexicon of Type Terms

Tony Seddon

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An authoritative directory of over 300 type terms, from Bembo to X-height, organized according to stages in the writing and typesetting process

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Have you ever wondered which typeface is used for airport signs? Or about the history behind the Times New Roman font? We are constantly engaging with type, yet many of us struggle to use it effectively or simply to understand the basics.

Let's Talk Type will help to build your knowledge of type and typeface use with a clear and comprehensive 'what is it' and 'why use it' approach to the subject. Five chapters explore topics including the anatomy of type, glyphs, typeface classification, and typefaces ranging from serif and sans serif to script and display. The chapter on typefaces pays particular attention to highlighting key design features and, along with illuminating backstories and tips to aid identification, makes this book the perfect companion for all type enthusiasts and practitioners.

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Product Information

Book Details

Format: Paperback

Size: 22.9 x 13.3 cm

Extent: 192 pp

Publication date: 13 June 2016

ISBN: 9780500292297

Contents List

1. Anatomy of type • 2. Glyphs and characters • 3. Type terms • 4. Families and classifications • 5. Serif fonts • 6. Sans Serif fonts • 7. Display fonts • 8. Script fonts

About the Author

Tony Seddon is a freelance designer, project manager and writer. He has written or co-written nearly ten books, among them Type Team, Greetings from Retro Design and The Evolution of Type.

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