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Henry Poole & Co.

The First Tailor of Savile Row

James Sherwood, Andy Barnham



Known as the founding tailor of Savile Row, Henry Poole & Co. has been dressing the world’s most important men and women for over two centuries. Their craft of bespoke tailoring has been meticulously documented through the generations in a complete set of ledgers.

Telling the story of Poole’s most colourful characters in six chapters, this fascinating account distills Sherwood’s research into sixty iconic customers, men and women. Each client is profiled with details of their signature garment and connections with Poole’s. From artists and writers, such as Henri de Toulouse-Lautrec and Wilkie Collins, to financiers J. P. Morgan and Baron Ferdinand de Rothschild, this book offers a unique window into an establishment at the very heart of 19th- and 20th-century public life.

Illustrated with historic portraits and atmospheric photography of the premises as they are today, this intimate glimpse into the private lives of some of history’s most influential figures is essential reading for anyone interested Savile Row, the relationship between power and being well-dressed, and the evolution of style.

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Further Details


Format: Quarterbound (no jacket)

Size: 25.9 x 20.6 cm

Extent: 256 pp

Illustrations: 150

Publication date: 3 October 2019

ISBN: 9780500021958

Contents List

Foreword by John Kerry • Preface by Simon Cundy • Introduction: Henry Poole’s Greatest Customers • 1. The Beginning, 1806–1836 – Emperors & Maharajas • 2. Tailor of Kings, 1836–1876 – Politicians & Statesmen • 3. The Age of Empire, 1876–1916 – Financiers & Courtiers • 4. The Re silient Years, 1916–1936 – Kings & Queens • 5. Poole’s at War, 1936–1976 – Artists & Writers • 6. Poole Triumphant, 1976–2019 – Heroes & Villains • Savile Row Today by Alex Cooke • Ceremonial Tailoring • The Birth of the Dinner Jacket • Henry Poole & Co. Royal Warrants of Appointment • Honourable Mentions

About the Author

James Sherwood is a London-based style journalist, and has been described as ‘the guardian of Savile Row’ by The Rake magazine. He is the author of Savile Row, Fashion at Royal Ascot, James Sherwood’s discriminating Guide to London and Jewelry for Gentleman, all published by Thames & Hudson.

List of Contributors

Simon Cundey, Keith Levett, Alex Cooke