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Greetings from Retro Design

Vintage Graphics Decade by Decade

Tony Seddon


A lively history of graphic design in the 20th century, providing information about the typefaces and colour palettes that define each decade

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Designers are often asked to evoke styles from the past. But just what makes a true 1950s look, as opposed to a 1930s or 1940s look? Here is a lively survey of graphic design’s development over the course of the 20th century.

The book is introduced by a series of illustrated timelines highlighting the century’s movements, visual trends and technological breakthroughs, with pointers towards influences from other fields such as politics, technology and architecture. Ten chapters follow, each devoted to one decade.

Thorough and vibrantly illustrated analyses of its key styles are augmented by profiles of its most influential graphic designers, from Herbert Bayer and A. M. Cassandre through Alvin Lustig and Paul Rand to Tibor Kalman and David Carson.

Information about the typefaces and colour palettes that defined each decade, and step-by-step guides to recreating key looks and styles using modern software, are also included.

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'Offers a wealth of stunning imagery that proves, if anything, how brilliant original works that have often spawned some less brilliant imitators really are'
It's Nice That

Product Information

Book Details

Format: Hardback without Jacket

Size: 24.6 x 19.0 cm

Extent: 224 pp

Publication date: 2 February 2015

ISBN: 9780500241479

Contents List

Introduction • 1900–1909 • 1910–1919 • 1920–1929 • 1930– 1939 • 1940–1949 • 1950–1959 • 1960–1969 • 1970–1979 • 1980–1989 • 1990–1999

About the Author

Tony Seddon is a freelance designer, project manager and writer. He has written or co-written nearly ten books, among them Type Team, Greetings from Retro Design and The Evolution of Type.