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Fit Men Wanted

Original Posters from the Home Front

The Imperial War Museums

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Vintage wartime posters selected from the Imperial War Museum’s vast collection


This book reproduces the best of the Imperial War Museums collection of over 30,000 British Government wartime posters and proclamations, mostly from the First and Second World Wars, and most forgotten after their initial use. 100 eye-catching posters (with 62 perforated and detachable) contain stirring messages that once exhorted citizens to do their bit for the war effort: Eat Greens for Health, Beer: A Necessity to the Strength of Britain, Fit Men Wanted, Victory is in the Kitchen, The Supreme Test of British Womanhood Comes Now. Today they seem charmingly innocent, quintessentially British, and often very funny. The posters that bear them are a treasury of vintage graphics.

Like the much-loved ‘Keep Calm and Carry On’ poster, these proclamations – specially selected from over 30,000 in the Imperial War Museum’s collections – are just what we need to keep a stiff upper lip and a sense of humour in our own troubled times.

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'A flick through these iconic images provides an interesting, moving and often humorous insight into the poignant words and images that inspired British men and women throughout times of war. '
Daily Express

'A great new collection of wartime posters and about as stiff upper-lipped as it gets. '
Time Out

'The Keep Calm and Carry On poster phenomenon has now spawned Fit Men Wanted… a compendium of British government posters from the two World Wars. '

'With these poster pull-outs, you too can inspire a little stiff upper lip spirit and resolve. '
Big Issue

'The posters crackle with wit and visual energy and powerfully evoke a bygone era.'
The Wall Street Journal

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Product Information

Book Details

Format: Paperback with flaps

Size: 31.7 x 24.0 cm

Extent: 128 pp

Publication date: 28 August 2012

ISBN: 9780500290552

About the Author

Imperial War Museums (IWM) is a British national museum organisation with branches at five locations in England, three of which are in London. Founded as the Imperial War Museum in 1917, the museum was intended to record the civil and military war effort and sacrifice of Britain and its Empire during the First World War.

List of Contributors

The Imperial War Museums

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