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Fashion: The Whole Story

Marnie Fogg

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Fashion is more exciting and more accessible than ever. If you love fashion and would like to know more about it, this fabulously illustrated history is just what you need

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Personal adornment, decoration and self-expression are as natural to human beings as breathing. Fashion: The Whole Story traces the evolution of fashion's earliest traditions via its most important moments and most impractical fads, culminating in the modern era of the supermodel.

Beginning with the woven-cloth cultures of the Greco-Roman period, this enthralling book presents the many and varied high points of fashion history that have occurred throughout the world: the silk robes of the Chinese Tang dynasty; the kosode of the Japanese Heian period; the kaftan of the Ottoman Empire; Christian Dior’s post-World War II New Look; and the laser-cut Nu-craft of the present day. For the modern period, Fashion: The Whole Story takes a revealing look at the most influential modern designers, as well as the quirky ideas and occasional bursts of eccentricity that have taken fashion in innovative new directions. An assessment of fashion icons allows you to understand how one designer or style influenced another.

Fashion: The Whole Story highlights in detail the individual key pieces that epitomize defining styles or epochs in fashion history. It explains everything from the choice of specific materials or individual design features to the significance of designs created during times of war or excess.

Marvel at the dress of the Mughal Empire and the steel-hooped crinoline of the 19th century; discover the lines of a classic man’s suit and the political implications of the mini skirt; and understand the science behind the latest ‘smart’ materials in sportswear. Since the earliest times, men and women have loved to experiment with clothes - today, fashion is more exciting and accessible than it has ever been. If you love fashion and would like to know more about it, look no further than Fashion: The Whole Story.

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'An epic narrative … the format makes for a handy dip-in guide without losing out on the details'
Dazed Digital

'Lavishly and handsomely illustrated … provides encyclopaedic, frequently surprising and enlightening information … convinces us that the subject of fashion is not only meaningful - but inexhaustible'
Prospect Magazine

'A serious yet readable history that takes the reader from the togas and tunics of early civilisations to the age of ASOS, with a welcome sprinkling of unpredictable detours on the way ... and delightfully detailed inserts'
Daily Telegraph

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Further Details


Format: Flexibound PLC (with jacket)

Size: 24.5 x 17.5 cm

Extent: 576 pp

Publication date: 16 September 2013

ISBN: 9780500291108

About the Author

Marnie Fogg is a fashion expert and media consultant whose experience of the fashion industry means that she is uniquely placed to access original material. She is the best-selling author of Fashion: The Whole Story, The Fashion Swatch Book and Why You Can Go Out Dressed Like That, all published by Thames & Hudson.

Valerie Steele is director and chief curator of The Museum at the Fashion Institute of Technology, New York, and co-author of more than twenty books.

List of Contributors

Valerie Steele