Some designers demand a blank canvas. But Michael Bierut begins every project with a quest for minute bits of evidence: a forgotten typeface, a discarded sketch, an offhand remark. Any of these can serve as the seed of a design idea. Learn why finding the right starting point is as important as crossing the finish line.
At the Lydia & Manfred Gorvy Lecture Theatre, as part of the London Design Festival at the V&A.