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Talk: Branding: In Five and a Half Steps

Sunday, 18 June – 3:30pm The Lakehouse, Ron Cooke Hub, University of York

Book Event Free

Michael Johnson, author of Branding: In Five and a Half Steps, is one of the world’s leading graphic designers and brand consultants. His studio, Johnson Banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. Join Michael as he unveils hidden elements involved in creating a successful brand – from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.

Branding In Five and a Half Steps

In Five and a Half Steps Michael Johnson Out of stock