'An energetic and energy-rich new study … In both its exciting content and multicoloured page design, this attractively bound hardback, with an imposing debossed title-piece, is a gorgeously uninhibited piece of work … a spectacular collection presented with great energy and panache'
'A gorgeous new book encapsulating highlights from the golden state'
Corinne Jones, Observer
'At once breathtakingly beautiful and riotously robust, this is the first book ever to gather together a compendium of the great graphics of 20th-century California ... an absolute must-read, cover to cover, over and over'
Debbie Millman, Chair, School of Visual Arts Masters in Branding