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Branded Interactions

Creating the Digital Experience

Marco Spies


A practical handbook for anyone involved or interested in the process of digital brand building and digital communication design


Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand.

Branded Interactions is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.

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'Amasses a wealth of information and expertise to offer a working framework for any project'
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Further Details


Format: PLC (no jacket)

Size: 26.5 x 20.0 cm

Extent: 360 pp

Publication date: 24 August 2015

ISBN: 9780500518175

Contents List

Introduction • Setup: 1. Briefing the Team; 2. The Team; 3. Project Planning; 4. Technology • Process: 1. Workflow Models; 2. Branded Interaction Design Process • Discover: The Analysis Phase • Define: The Strategy Phase • Design: Concept and Design • Deliver: Documentation and Production • Distribute: Rollout BIxD & Progression

About the Author

Marco Spies is a director and strategic consultant who has created digital branding and interactive media for global brands, including Adidas, T-Mobile and Nintendo. He is the co-founder of think moto, a digital strategy and design agency based in Berlin.